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There are many very
good web analytics packages out there.
Some, believe it or not, offer too much.
Our typical client is a small business
who either has a non-functional website
or no website at all. To offer a
full-blown analytics package for this
client would be overkill.
By the same token,
using a simple web statistics
application that generally comes with a
hosting account is far too minimal.
We generally steer our
clients to use Google Analytics.
It is a Google product and that enough
speaks volumes of its capabilities.
Though Google Analytics may not be the
best example for a corporate enterprise
solution, it is a perfect solution for
small businesses.
Why You Need Analytic Reports
Its not enough to know
how many people visited your website or
how many hits your site received in a
given month. If you are doing any
Pay Per Click marketing, analytics are a
must. Assuming you are not yet
there, it is still a must and offers the
following reporting regarding your
website traffic.
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Bounce Rate - how
many people stumble upon your site
and are there for less than a few
seconds, visit one page, and then
abruptly leave.
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What pages are
being hit the most
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What search
engines brought the traffic to your
site
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What keywords were
searched to drive traffic to your
site
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What other
websites with links back to yours
drove traffic to your site
-
Where traffic came
from, down to country, state,
city/town
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What day of the
week is the busiest traffic to your
website
-
What time of day
is the busiest on your website
-
What links are
being clicked on each page
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Tracking email
campaigns
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Tracking banner
ads from other websites
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Following page
trends
All of this and so
much more!
How Can We Help?
If you have a website
and do not use any analytics, we can
help set them up for you and then help
you understand how to use the tool.
If you do not have a
website, we will integrate them for you
on the site that we build for you!
Contact us
today to learn more.
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Take the Google Analytics Tour
and learn more about how using analytics
can help you market your business via
your website
Click Here To Start The
Tour
"If you are doing
Pay-Per-Click marketing, Google
Analytics
are a must"
` Greg Angelillo,
Managing Partner |
