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Web Analytics


There are many very good web analytics packages out there.  Some, believe it or not, offer too much.  Our typical client is a small business who either has a non-functional website or no website at all.  To offer a full-blown analytics package for this client would be overkill.

 

By the same token, using a simple web statistics application that generally comes with a hosting account is far too minimal.

 

We generally steer our clients to use Google Analytics.  It is a Google product and that enough speaks volumes of its capabilities.  Though Google Analytics may not be the best example for a corporate enterprise solution, it is a perfect solution for small businesses.

 

Why You Need Analytic Reports

 

Its not enough to know how many people visited your website or how many hits your site received in a given month.  If you are doing any Pay Per Click marketing, analytics are a must.  Assuming you are not yet there, it is still a must and offers the following reporting regarding your website traffic.

  • Bounce Rate - how many people stumble upon your site and are there for less than a few seconds, visit one page, and then abruptly leave.

  • What pages are being hit the most

  • What search engines brought the traffic to your site

  • What keywords were searched to drive traffic to your site

  • What other websites with links back to yours drove traffic to your site

  • Where traffic came from, down to country, state, city/town

  • What day of the week is the busiest traffic to your website

  • What time of day is the busiest on your website

  • What links are being clicked on each page

  • Tracking email campaigns

  • Tracking banner ads from other websites

  • Following page trends

All of this and so much more!

 

How Can We Help?

 

If you have a website and do not use any analytics, we can help set them up for you and then help you understand how to use the tool. 

 

If you do not have a website, we will integrate them for you on the site that we build for you!

 

Contact us today to learn more.

 

 


Take the Google Analytics Tour
and learn more about how using analytics can help you market your business via your website

Click Here To Start The Tour

 


 

"If you are doing Pay-Per-Click marketing, Google Analytics
are a must"
 

` Greg Angelillo, Managing Partner


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