Is your business using social
networks to help market your company's
products and services?
If your answer was no,
you must work on changing that and doing
so in the very near future.
Here is a great recent article on how a
social network directly led to increased
revenue for a small business in central
CT.
Companies are reaping
the benefits of using and building
social networks to increase their
business's product awareness, thus
leading to increased revenues.
Though there are now
hundreds of social networks to choose
from, we currently only highly recommend
a handful.
LinkedIn
Creating a LinkedIn
account, can help you connect with other
professionals than can help small
business connect to opportunities
outside of their geographic areas.
Another benefit of LinkedIn is creating
a network of other professionals that
can lead to needed potential future
employment. For small businesses
who spend considerable time and money on
local (physical) networks, we recommend
re-evaluating the benefits of these
groups and considering the larger
benefits of an online social network
group.
Here is another
benefit - as a small business, finding a
new employee can be extremely costly.
Using a built up network on LinkedIn can
reduce those costs as well as timeline
to employee replacement.
In terms of creating a
group on LinkedIn, let me illustrate an
example.
We have a recruiting
agency client -
JTL Services, Inc. We created
the complete online web presence for JTL.
We also found a great opportunity to
connect with other local professionals
leading to increased revenues for JTL.
For example, we created a LinkedIn group
that can be found at
this link.
The group was created
to attract local specific employment
talent in Raligh, North Carolina.
In just over three months, we helped JTL
attract over 500 people in this group
and now the group is growing organically
with little to no further effort.
Twitter
Twitter is a rapidly
growing micro blog website that has been
gaining substantial ground over the last
6-12 months. For our client in the
previous example, we also created a
Twitter account which has attracted over
100 followers and on its way to leading
to added revenue for JTL.
Here is their Twitter page.
We can help you better
understand how Twitter can benefit your
organization as well as establish a
design and presence on Twitter.
Like many of these social networks it is
IMPORTANT to understand that it is not a
"build it and they will come" marketing
medium. It is a medium that
requires commitment to updating on a
weekly and sometimes daily basis.
Facebook and Ning are
also two other great social networks to
help small business expand their brand
and increase their sales.
Use the form to the
right to reach us and setup a
no-obligation consultation so that we
can better illustrate how social
networks can help your small business
bridge into up-to-date marketing
solutions.
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