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Search engine
optimization (SEO) is an extremely
misunderstood business. It also one that
business consumers need to be very
careful about. If you have received a
sales pitch from a company that claims
they will bring your website to the top
of Google and other major search engines
with particular keywords - be very
cautious before proceeding. In fact, we
strongly recommend you read what Google
themselves have to say about that -
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
Search engine optimization is a complex
topic that incorporates two sub
components - on-page search engine
optimization and off-page search engine
optimization. Contact us today and let
us help you understand what the
differences are and what is really
involved with search engine optimization
and more importantly illustrate how it
can be effective as a layer of an
overall online marketing strategy.
Each of our proposals
include the following content detailing
what a client can and should expect from
our SEO services:
The goal of On-Page
SEO service is to highly increase the
chances of attaining better search
engine placement in the top search
engines – Google.com, Yahoo.com, and
MSN.com with respect to keywords
determined from a keyword analysis
(keyword focus listed above in
proposal), which we perform.
It is important to
understand that SEO does NOT guarantee
sales, traffic or calls into your
business. If another company claims
otherwise, simply Google “ARE SEO
GUARANTEES VALID”.
What the Optimization
will do is code the website properly
according to newly updated SEO standards
which in turn may assist with higher
placement on relevant keywords in the
major search engines. Typical timeframe
to see any SEO results can sometimes be
2-4 months and it is important to
understand that SEO results can range
and change from time to time as the
search engines change their search
algorithms.
Timeframes to see
results vary however. In many cases
results are seen within 30-45 days. And
in some cases, not for 3-4 months. With
this particular site we expect to see
some results within 30 days. SEO is
something that needs to be maintained.
It isn’t a build it and they will come
solution. With a site offering services
such as our client, we would recommend
doing a full SEO update annually.
Results will dictate this accordingly. |
