What is PPC Advertising
on Search Engines?
Have you
ever noticed the advertisements on the
right side of the search results page
while searching for something using a
search engine like Google or Yahoo?
Those ads on the right hand side are
bought and paid for by businesses
looking to drive targeted traffic to
their websites.
Do not
confuse these right side ads with the
ones that show up at the very top of the
search engine search results.
Those are "sponsored" ads, and though
they are managed in similar fashion, the
costs is much higher.
When
someone clicks on these ads, a
pre-determined and agreed upon fee is
automatically paid for by the business
who targeted their advertisement using
pay-per-click marketing.
Pay-Per-Click (PPC) advertising is an
online marketing solution that can get
your website found in major search
engine search results. In your PPC
account, you simply create ads for your
business using keywords that people may
be using to find products and services
that your company offers. Your
fees are dependent on the keywords you
choose. In essence you are
choosing a price you wish to pay for a
particular keyword or keyword phrase and
creating an ad around those keywords.
The
benefits of PPC marketing is that your
ads can show up immediately. There
is no time to market. You can also
buy your way to the top spot, meaning
the first advertisement that shows up at
the top. You can (and should) test
multiple ads using A/B testing to
determine which ads produce the best
results. Generally, a business
will set a monthly budget and when the
budget runs out, the ads stop appearing.
Generally, advertising for small and
local businesses using PPC can be very
effective and very affordable. The
only negative is that studies show that
only roughly 3-5% of online surfers ever
look and click on the ads on the right
side of the search results page.
The majority of surfers look at the
"organic" side of the search engine
results page. How can you increase
the liklihood of being found on the
"organic" side?
Search Engine Optimization.
How can we help?
We can
walk you through some of the techniques
of setting up a PPC campaign and give
you some of the best practice tips and
tricks. Or we can completely
manage your online PPC campaign.
Either
way, the best results of a PPC campaign
will come from the actual manangement of
the PPC campaign. This solution is
not simply click some buttons and set it
and forget it. PPC campaigns take
a significant amount of strategy
planning and A/B testing and creating
several landing pages and much more
work. While we encourage
businesses to learn to manage these
themselves, we also understand this can
lead to added employees and further
cost. Therefore, we also can offer
PPC campaigns as a service.
Contact us
today to learn more.
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