Free Online Marketing Education Webinars
We provide
totally free, no obligation seminars that provide
businesses with a fundamental understanding of how to
better understand the Internet in terms of marketing
their business online. Please
check
out our events page to check on what our next online
marketing webinar will include and sign up for it.
Again, it's free! What do you have to lose.
Web Site Design &
Development
Building a
website is by no means a completion of an online
marketing strategy, but it is a great start for one.
If you do not have a website, we can put together the
right effort to develop one for you. Our
methodology is quite simple. We focus on what is
needed and what works online and leave all of the fluff
off the table, along with its costs. We would
rather you save the added fluff costs and spend them on
the many added and necessary layers of building a
successful marketing strategy. A web site is not a
"build it and they will come" tool. A website has
become a necessary tool for any business of any size.
It is many times, the first impression a potential new
customer or client will see.
Contact us today if you do
not have a website for your business yet, We can
and want to help! And we think you will be pleased
with the costs and comprehensive effort we will propose
for you.
eCommerce Development
If your business sells products and
you do not yet have those products available online,
contact us today so that we
can help. eCommerce is a growing business.
Every year billions of consumer dollars are spend on
purchasing products online. Why wouldn't you want
to put your products online?
What we find
from businesses that we have helped is that at times, it
can seem overwhelming and costly to initiate a push for
putting your products online. Our strategy is very
simple here as well. We first recommend a very
simple but yet effective and well known eCommerce
solution - PayPal. Why spend thousands on setting
up a robust eCommerce solution without first proving the
concept that your product will sell online.
Selling products required a long term effort while
gaining the experience and knowledge of how to acquire
customers online - and we can provide the road map for
you to do just that. Once sales reach a certain
level, we can them move into a more robust eCommerce
solution. Though we have several partner companies
as solutions that we integrate, our recommendation is
Volusion - a very proven successful eCommerce solution.
Organic Search Engine
Optimization
An extremely misunderstood business.
And also one that business consumers need to be very
careful about. If you have received a sales pitch
from a company that claims they will bring your website
to the top of Google and other major search engines with
particular keywords - be very cautious before
proceeding. In fact, we strongly recommend you
read what Google themselves have to say about that -
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
Search
engine optimization is a complex topic that incorporates
two sub components - on-page search engine optimization
and off-page search engine optimization.
Contact us today and let us
help you understand what the differences are and what is
really involved with search engine optimization and more
importantly illustrate how it can be effective as a
layer of an overall online marketing strategy.
Pay-Per-Click
Internet Marketing
We can help
you understand how to use a Pay Per Click service.
Web Site Analytics
Web site
analytics is one of the most useful tools of an online
marketing effort. It is also one of the most
overlooked. Many online marketing companies wont
push for their clients to understand web analytics
simply because it is a tool that is and should be
primarily used to measure an online marketing campaign's
effectiveness. We recommend and use the most
comprehensive web site analytic tools available for all
of our clients - Google Analytics. The best part
about this product is that it is also free.
However it is a tool that, if you haven't used, can be
overwhelming at first. But we can provide you with
the proper training on how to use this effective tool as
an integral part of your online marketing strategy.
Contact us today for more
information.
Online Marketing
Consulting
Content
Coming soon!
Web Site Copy &
Online Press Release
Content
is crucial. This is also a layer of the online
marketing strategy that is very misunderstood. Web
site copy is not something that a general copywriter can
do in an effective manner. The writer needs to
understand search engines and how to perform an
effective keyword analysis and the guidelines necessary
to create the content around these effectively chosen
keywords.
Online Video
Marketing
This is a
new service we are gearing up for. Web 2.0 has
grown rapidly and it is all about interaction on your
website. But it is also about video. Video
is a great way to get a message across and a great way
to provide a first impression. Sometimes people
just don't want to read. In fact, I am amazed that
you are reading this and in fact will replace this web
copy with a video message in the coming months :)
Specialty Niches
Below is a
list of our own in-house web properties. We have
created these properties and they serve as our vertical
markets. These properties provide us a great means
to help our vertical markets increase the effectiveness
of an online marketing campaign.
General
Online CT Business Directory
http://www.FindCTbiz.com
Online CT
Home Contractors Business Directory
http://www.FindCTcontractors.com
Online CT
Restaurant Information and Directory
http://www.FindCTrestaurants.com
Online CT
Auto Service Portal Offering Local Auto Discounts &
Savings
http://www.AutoServiceLink.com
Free FSBO
Web Site and Realtor Online Marketing Solutions
http://www.RealtyMadeEasy.com
Online CT
Legal Portal and Attorney Directory
LocalAttorneyPages.com -
Coming Soon. Stay Tuned!
Online CT
Wellness Portal and Wellness Business Directory
CTWellnessLink.com -
Coming Soon. Stay Tuned!
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